Social Media Manager

The B2B Social Media Manager will work to evolve, execute, and evaluate the B2B social media strategy for Sloan and its subsidiaries. The overall goal is to contribute to business development by driving traffic to the website through compelling, on-brand content that is connected to sales priorities and resonates with our business audiences (commercial architects, interior designers, plumbing engineers, building owners, facility managers, and general and plumbing contractors). 

What you will do:

• Develop a measurable B2B social media plan with a cohesive content strategy
  aligned to Sloan’s marketing goals
• Conduct research, analyze audience behaviors, and uncover relevant trends to
  inform creative direction
• Own the editorial calendar: planning, developing, scheduling, and monitoring posts
  that highlight commercial restroom solutions, company culture, and industry thought leadership
• Use Sprout Social to plan, publish, monitor, and report on Sloan’s social performance
  across accounts
• Integrate Sloan’s B2B marketing direction into social media by collaborating with top
  company executives, the marketing team, the sales team, subject matter experts, external influencers, and agency partners
• Identify and partner with select B2B social influencers for social amplification
• Develop and maintain a consistent brand voice and visual identity across all channels
• Create and publish compelling organic, scroll-stopping content and campaigns that drive awareness, growth, engagement and website traffic. Curate a steady cadence of content from events, case studies, public relations, and internal stories
• Partner with freelancers and agency partners on the production of short-form video
  content and oversee paid social media initiatives.
• Monitor industry, partner, and competitor activity to identify insights that enable
  you to take advantage of opportunities and optimize content performance
• Use social listening and analytics tools (e.g., Google Analytics, Sprout Social) to track
  performance and translate insights into actionable recommendations
• Clearly communicate insights and recommendations with reports to the marketing
  team and leadership on a monthly, quarterly, and annual basis

What we are looking for:

• Bachelor's Degree in Marketing, Communications, Journalism, or related field.
• 3+ Years Hands-on B2B social media marketing experience with strong grasp of B2B
  marketing principles, tactics, and analytics
• 3+ Years Relevant Experience Hands on experience creating engaging video content
  using Adobe Premiere Rush, InShot, Splice, etc.
• 3+ Years Relevant Experience Hands on experience with photography, videography,
  and other visual content creation.
• 4+ Years Relevant Experience Social media content creation and research
  experience.
• High level of attention to detail and accuracy.
• Knowledge of media production, communication, and dissemination techniques and
  methods. This includes alternative ways to inform and entertain via written, oral,
  and visual media.
• Organizational skills with ability to prioritize and meet multiple deadlines.
• Experience collaborating with executives, partners, freelancers, internal subject
  matter experts, and agencies to deliver cohesive campaigns
• Stays current with social media management and strategies (e.g., new platforms,
  trending, hashtags, tools, and best practices.

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